Lots of Traffic – Buy This Domain Name…

We consistently receive offers to purchase “generic” domain names and its surprising by what some perceive to be generic names.  Everybody has their own definition (to a certain extent) but ours is rather specific.

A generic domain name should be one that defines an industry, product, social event, profession, name or procedure.

I’m sure there are more words here but the reasoning is the domain has to define something.  For example,

MedicalSurgery.com – this would be generic.

CrazyMedicalSurgeryDoctors.com - no, this is what we call a vanity name.

Also, traffic.  We rarely include existing traffic as a factor in the acquisition of domain names but I have to ask…

If your domain name is getting 1,000 uniques a day why are you offering to sell us the domain for $200?

Right here you have just confirmed that you are full of the stuff your local farmer calls fertilizer.  The correlation just does not work.  Either (a) you have no idea how to generate revenue from a domain with traffic or (b) you think we will become so dazzled by the possibility of getting your traffic we will immediately charter a private jet to deliver a suitcase full of cash.

(The fact that you are most likely from the domain community leaves us to choose option B as the only choice)

7 day stats?

Why would anyone purchase a name for multiples of PPC revenue based on a 7 day history from a parking company?

If the domain has PPC value – show me a 3 or 6 month printout.  On a 7 day chart the revenue means nothing.  You have not been paid (so the clicks are probably not even verified) and it’s pretty easy to get your buddies to bump up the stats for a week by clicking your ads. 

We do understand some buyers want these stats (Although PPC value is of little or no value to us) so … when trying to sell your name do you have to sound like a used car salesman?

The buyers in the industry know what they are doing.

Would be nice to see some sellers do the same.