Some buyers buy domain names due to the online traffic (One word domain names and previously expired domains which already have established links).

Many domain names are bought for the reason of the domain name itself (so traffic and revenue generation of the domain name do NOT matter as once the domain name website is set up which quality content it will generate revenue itself).

To YOUR Domaining SUCCESS

Variety is the spice in life – own a variety of domain names.

Transparency is a great thing – however until domainers stop using the PPC value as a tool to simply multiply and arrive at a sales price – sellers really need some kind of minimum level to ignore this factor.

From a buyer’s point of view – sure, I would love to see stats but at the end of the day we plan on developing names so the PPC value is of little value in the big picture – unless the price is over $50,000. 50k is a number we have set – everybody’s threshold will be different.

Unfortunately, many domainers are still not developers.

P.S. You’re not the only idiot my friend )) …. We have over paid for a quite a few domains ourselves.

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On my end until now I have never asked when buying high priced names what was the traffic or revenue of the names.
But I admit this gone change, I’m tired to be the only idiot!
If you look at most of the top domainers you will see they all purchased n years revenue…