$25.5 Million – ReliableRemodeler.com
By Alan on Jan 16, 2010 in Domain Sales
Another domain which was developed but would probably see no more than a couple hundred in auction is ReliableRemodeler.com
According to Quinstreet’s SEC filing
“In February 2008, we acquired ReliableRemodeler.com, Inc., or ReliableRemodeler, an Oregon-based company specializing in online home renovation and contractor referrals for $17.5 million in cash
and $8.0 million in non-interest-bearing, unsecured promissory notes, in an effort to increase our presence within our home services vertical.
Have to love it.
Troy | Jan 16, 2010 | Reply
Man! QuinnStreet has soo much money=)
Ron | Jan 16, 2010 | Reply
It must be big money in supplying leads! I saw another one of their websites recently (they’re covering all bases!):
http://www.gibill.com
laNCE | Jan 16, 2010 | Reply
the domain has nothing to do with it. Revenue!!!!
laNCE | Jan 16, 2010 | Reply
why doesnt the whois reflect the merger?
Alan | Jan 16, 2010 | Reply
LaNCE,
Yes – the domain has zero to do with it but we both know a whole group of domainers just increased the values of thier domains by a few more imaginary zeros lol
not sure why the WHOIS is not updated but I would assume it has something to do with the portion of the sale “$8.0 million in non-interest-bearing, unsecured promissory notes”
Who knows for sure but it was in the SEC filing – visit secfilings.com and search for quinstreet.
Francois | Jan 17, 2010 | Reply
I was aware of this one for a long time as I have been active in this vertical before 2006.
To the people that thought previous public big purchases they made was mainly due to the beauty/value of the domain name itself here you have a clear proof that NO!
Confirming what I said, it’s the business they acquire because it’s highly profitable.
M. Menius | Jan 17, 2010 | Reply
This is clearly a business being bought with an existing client base, established traffic, and revenue stream. The domain name itself is almost insignificant because it is not generic. There are many variations on the domain name that could have been used with equal results.
Alan | Jan 17, 2010 | Reply
M. Menius
“The domain name itself is almost insignificant because it is not generic”
Correction – the domain name has NO significance here. As Francois said, its purely a business buy just like Insure.com