Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names focusing on their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name as an information carrying vehicle and not in a website’s products or services, these domains are developed for advertising, ( i.e, “parked” ), and not into “conventional” websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience, including demographics. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “ad feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Ethical domaineers contend that their product, i.e., “domain advertising”, is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. This serves as a rebuttal or defense in addressing occasional spurious accusations of cybersquatting on trademarks. Domaineers and some of those who advertise online using generic keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka “domain advertising” is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz.

http://www.UGLYPEOPLE.se

There are big catches to this domaining strategy. First, you need to buy outrageously early in the memes life, sometimes even before the meme is born. Second, you need the ability to build a fully functional site WITH content quickly, preferably in less than 24 hours. Third, you need to advertise it in oodles of places, especially social networks and sites where memes are born (Digg, FARK, 4chan, etc). If you can do this, you have the potential for a huge site.

One of the great benefits of this type of site is that the very definition of a meme is that people will help spread it. In other words, your readers will create your content. You just need to provide the location and ease for them to do so.

Examples:

YTMND.com
IDrinkYourMilkshake.com
ChuckNorrisFacts.com

This is something I have blogged about in the past. Click on my name and it will take you to the very post. I’ve been told it’s a difficult read, but if you know your memes you should get by without a scratch.

I’m a strong believer in memes. I have the skill to spot them ahead of time, but not the skill to put up a site in 24 hours.

An inspiration I must say

I think development is the only way forward to gain valuable traffic.

Regards,

Robbie

You are very sharp when you just wake up Not sure why I didn’t see the 07 instead of thinking 08 for the creation date.

My bad and thanks for clearing that up…

Then it wasn’t all that bad of an idea to use the .org or the .net OR try and buy the .com before launching with the .org.