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Domain Trademark Test 101 »

There was a lot of debate this weekend over PepsiCo’s recent action to request the domain TropicanaField.com from its owner (see the topic on thedomains.com) In this particular cause I made it known that our side is with Pepsi for reasons some agree with and some do not.  All is fair when it comes to [...]

Trademark Common Sense – For Newbies… »

We have a golden rule around here. Any name we acquire, register or take possession of must meet (at the very minimum) three (3) strict requirements: 1) Generic enough so no person(s) can claim exclusive right 2) Potentially violate an existing trademark (where we do not have a plan to create a business so uniquely different that [...]

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