Fact is most every domainer has a limited budget, limited resources and most importantly – limited knowledge of what makes a good geo site (away from what another domainer is doing that looks good).  Of course, we have exceptions (like the Castello Brothers) but for the most part its one geo owner copying what another geo owner is doing.

Remember, until the domain owner bought the domain they were never really in the business of marketing a destination so there is a lot to learn from tourism boards and government agencies who have been around for years.

Its not necessarily a bad thing to copy and learn from other geo owners since many elements certainly will be almost mandatory for any site but to stand out and maybe gain a step ahead of existing sites around the same destination you (as an owner) need to search for that magical piece, something which gets people to remember and want to explore at first visit.

Check out www.tourisme-montreal.org

Yes, a domain most of you would not register (but that’s the difference between developers and domainers)

3 elements from this example which should be of great interest to any geo domain owner are

(1)   Video … play the Montréal in two minutes.  Love the French or not, you want to go!!

(2)   Local Buzz from Montreal insiders.

Just launching a geo site … you should probably bet that a lot of people have blogging about your destination long before you even owned the domain.  Embrace these people!

(3)    Gay/Lesbian/ Alternate Lifestyles – remember, it’s these groups that have the MOST disposable income – don’t leave them out.

Happy 4 Juillet aux Américains et heureux tardive Canada à tous les jours

———————————————————

Canada MUST WATCH

http://www.youtube.com/watch?v=BRI-A3vakVg

©2012 Newfound Names LLC. All Rights Reserved.