Exit Strategy – Do you Have One?

Alan — Tue, 08 Apr 2008 19:09:36 +0000

At some point every business owner (not just domainers) look to sell or “exit” the business. In this industry it seems many people are building and building portfolios so someday they will “exit” by selling the entire portfolio to a buyer.

Is this really a valid exit strategy?

It certainly sounds great but it’s also the elusive dream for many domain owners as portfolio buyers are few and far between – at least those that want to pay a fair price.

Keep your head out of the clouds (visit every now and then) and spend time developing a real exit strategy – one which is deeper than simply finding the right buyer. Remember, if you can’t find someone to pay $100,000 for your portfolio today what makes you think you have a better chance of selling a bigger portfolio for $2,000,000 (using the same logic) down the road. Sure, it’s possible but money gets harder to find the higher you go.

Develop an exit plan that contains multiple exit points. Build a smaller portfolio with some great names, have some developed sites, create a brand within a specific sector. So many options but each one will be an exit point in your overall exit plan.

All kinds of exit strategies exist but the question is – do you have one?

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Exit Strategy – Do you Have One?