Have you ever thought about those great ideas promising to provide unique content to the world? or how your blog would stand out because you would create information from a unique perspective that has yet to be done?

Some of the blogs I read tend to lose their steam or “uniqueness” fairly quickly. Maybe its because good content is hard to create and blogging is much easier said than done but have you ever intentionally matched your next article with your blog’s theme?

I’m not referring to anyone in particular – this is for any blog writer, anywhere, any industry. Ask yourself…

Has your blog become simply a forum for you to speak your mind?

When was the last time you compared the content of your blog to the theme or brand you present to people?

Are you delivering content your users expect?

I will be the first to admit that every article we post seems to be that much harder to stay within theme but our theme is a bit different than most. In fact, this blog doesn’t really have an exact theme – just a blog on a company domain. Essentially, the name “Newfound Names” was chosen to define a little of what we do (and pay homage to Newfoundland) more so than a theme behind our blog’s content.

My question is not for you haters who do not get the point but it’s for those who truly did start off by building a blog around a specific theme.

Have you stayed on course or drifted out to sea?

Just a question people – hopefully some will think about it.

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©2010 Newfound Names LLC. All Rights Reserved.

I’m going to say this again for people who haven’t read some of my earlier posts.

Do not get wrapped up in the prices of domains at NameJet.

Yes, there are some good deals that happen every day but there are also many names that go much higher than they ever would if placed on another forum. The name above may very well be worth 16k or more but for most newbies its a lot of change and you’re battling against the proper tense to build a brand around.

Remember, its auction mentality and you have people with deep pockets where 16k is chump change. NameJet is addictive. Domain buying is addictive. It’s a game for some and you can get wrapped up really easy.

There is no easy way to valuate domain names and anyone worth a penny in this business will tell you all the appraisals available are more valuable for the paper they are written on than the information they provide.

Maybe the buyer saw value in parking, maybe he owns CowboyHats.com (defensive registration with traffic quality) – who knows for sure but again, if it’s worth 16k to him that’s cool and congrats on winning the name.

However, back to singular or plural for newbies and brand builders.

If you are buying a domain to develop as your MAIN site than get the right tense.

Sure, you can buy 1,000’s of secondary domains in wrong tenses, alternate extensions and hyphens to feed them in to your MAIN site by forwarding, mini sites etc but please for your main site, your benchmark, the brand you are trying to build – get the right tense.

If the .com is not available in the correct tense for your brand you may even be tempted to think the wrong tense is still ok but seriously, don’t do it.

If you have to settle for a .net or .org in the right tense my opinion is buy and develop around the .net or .org.

Again, if you’re buying to develop a MAIN site.

You want to show a professional image behind your brand and the wrong tense can tarnish that professional appeal – in some cases, it can even make you look stupid.

.com is king but .net and .org are the queens and I would rather have a great queen than a secondary king any day.

Its all about content – build it and they will come.

When they do, try not to look like an ass.

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Enjoy and remember to sign up for the PrivateNames.com newsletter

©2010 Newfound Names LLC. All Rights Reserved.