In our industry – and many others where blogs are written by one (1) person – the correlation between what makes a great blog versus a news source can sometimes be as simple as calculating the number of posts.

Lets be honest – most (not all) good domainers, those consumed with development, acquisition and selling do not have time to blog each and every day.

Again – there are some good domainers who do both but an argument can be made for somewhat of a correlation between blog less = better domainer.

It’s not a matter of desire as I am sure many wish they had someone to call and write an article each time a thought popped in their head at 3 am but – and lets be real here – the best blogs (with the exception of a handful like thedomains.com) are blogs that post articles on no regular schedule. Maybe once a week, maybe a couple times a week, maybe once a month – but certainly not three or four posts a day.. consistently.

I always ask myself when I see someone blogging way too much – what can they actually be doing to further develop their business model if they are spending this much time blogging? If you visit their site they are still charging $20 for an ad spot (pulled this number out of a hat so if you happen to be charging $20 for an ad spot and post 4 times a day I was not specifically talking about you .. whoever you are) and even if they up those ad spots to $200 a month they are still earning less money than working at McDonalds so where is the blogging actually getting you?

Maybe I’m different but blogging for me is a way to share some knowledge, be part of a community and from time to time sell a couple domains but blogging is not a way of life nor is it necessary to blog about everything … especially if I just read it somewhere else.

In fact, for the most part, blogging is the most unproductive part of my day.

My point is Mike’s comment tonight was more than a few words – it really is something some people should think about and maybe look at how more valuable time can be used to expand your business and your knowledge in other ways – ways that affect your wallet – instead of sleeping happy knowing you posted 4 articles today.

Food for thought.

Again, this post was not targeted to anyone specific so if you think I was referring to your blog please talk to someone else about your insecurities

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