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	<title>Comments on: Has your Blog lost its Brand?</title>
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		<title>By: Barry Goggin</title>
		<link>http://www.newfoundnames.com/branding/keeping-a-blog-relative-to-a-theme/comment-page-1/#comment-391</link>
		<dc:creator>Barry Goggin</dc:creator>
		<pubDate>Thu, 30 Oct 2008 04:14:07 +0000</pubDate>
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		<description>Its a fair question. I think different blogs have different purposes though. Some want to drive as many visitors through as possible and make sales so they post as often as possible and often with secondhand stories. Others simply want to voice their thoughts and their voice is their brand and not any theme. And then there are those you refer to, who have a specific theme and who may or may not stay the course. I would say I am somewhere between 60 and 70% on theme and the rest are usually more domaining basics and observations. 
I think the only rule i have is not to rehash stories that i know will be covered by others.
Not easy to produce unique compelling content. Wandering off track for a while may keep the creative juices flowing and in the end an active blog is better than a dead blog.
Nice to be reminded though.</description>
		<content:encoded><![CDATA[<p>Its a fair question. I think different blogs have different purposes though. Some want to drive as many visitors through as possible and make sales so they post as often as possible and often with secondhand stories. Others simply want to voice their thoughts and their voice is their brand and not any theme. And then there are those you refer to, who have a specific theme and who may or may not stay the course. I would say I am somewhere between 60 and 70% on theme and the rest are usually more domaining basics and observations.<br />
I think the only rule i have is not to rehash stories that i know will be covered by others.<br />
Not easy to produce unique compelling content. Wandering off track for a while may keep the creative juices flowing and in the end an active blog is better than a dead blog.<br />
Nice to be reminded though.</p>
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