Has your Blog lost its Brand?
By A on Oct 29, 2008 in Branding
Some time ago you heard about blogging, thought how wonderful it would be, created a unique name for yourself, learned some wordpress and started blogging when the spouse was asleep. Ideas were grand, intentions were good and you kept typing away.
Have you ever thought about those great ideas promising to provide unique content to the world? or how your blog would stand out because you would create information from a unique perspective that has yet to be done?
Some of the blogs I read tend to lose their steam or “uniqueness” fairly quickly. Maybe its because good content is hard to create and blogging is much easier said than done but have you ever intentionally matched your next article with your blog’s theme?
I’m not referring to anyone in particular – this is for any blog writer, anywhere, any industry. Ask yourself…
Has your blog become simply a forum for you to speak your mind?
When was the last time you compared the content of your blog to the theme or brand you present to people?
Are you delivering content your users expect?
I will be the first to admit that every article we post seems to be that much harder to stay within theme but our theme is a bit different than most. In fact, this blog doesn’t really have an exact theme – just a blog on a company domain. Essentially, the name “Newfound Names” was chosen to define a little of what we do (and pay homage to Newfoundland) more so than a theme behind our blog’s content.
My question is not for you haters who do not get the point 
but it’s for those who truly did start off by building a blog around a specific theme.
Have you stayed on course or drifted out to sea?
Just a question people – hopefully some will think about it.
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Barry Goggin | Oct 29, 2008 | Reply
Its a fair question. I think different blogs have different purposes though. Some want to drive as many visitors through as possible and make sales so they post as often as possible and often with secondhand stories. Others simply want to voice their thoughts and their voice is their brand and not any theme. And then there are those you refer to, who have a specific theme and who may or may not stay the course. I would say I am somewhere between 60 and 70% on theme and the rest are usually more domaining basics and observations.
I think the only rule i have is not to rehash stories that i know will be covered by others.
Not easy to produce unique compelling content. Wandering off track for a while may keep the creative juices flowing and in the end an active blog is better than a dead blog.
Nice to be reminded though.