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Don’t be a Post Whore

I need to give Mike Cohen at WannaDevelop.com credit for this. Do not get me wrong, I am certainly not passing credit on for coining a new term to the blogging world but it is an expression that made me laugh tonight and was the perfect introduction for something I think about when viewing what headlines to read day after day.

In our industry – and many others where blogs are written by one (1) person – the correlation between what makes a great blog versus a news source can sometimes be as simple as calculating the number of posts.

Lets be honest – most (not all) good domainers, those consumed with development, acquisition and selling do not have time to blog each and every day.

Again – there are some good domainers who do both but an argument can be made for somewhat of a correlation between blog less = better domainer.

It’s not a matter of desire as I am sure many wish they had someone to call and write an article each time a thought popped in their head at 3 am but – and lets be real here – the best blogs (with the exception of a handful like thedomains.com) are blogs that post articles on no regular schedule. Maybe once a week, maybe a couple times a week, maybe once a month – but certainly not three or four posts a day.. consistently.

I always ask myself when I see someone blogging way too much – what can they actually be doing to further develop their business model if they are spending this much time blogging? If you visit their site they are still charging $20 for an ad spot (pulled this number out of a hat so if you happen to be charging $20 for an ad spot and post 4 times a day I was not specifically talking about you .. whoever you are) and even if they up those ad spots to $200 a month they are still earning less money than working at McDonalds so where is the blogging actually getting you?

Maybe I’m different but blogging for me is a way to share some knowledge, be part of a community and from time to time sell a couple domains but blogging is not a way of life nor is it necessary to blog about everything … especially if I just read it somewhere else.

In fact, for the most part, blogging is the most unproductive part of my day.

My point is Mike’s comment tonight was more than a few words – it really is something some people should think about and maybe look at how more valuable time can be used to expand your business and your knowledge in other ways – ways that affect your wallet – instead of sleeping happy knowing you posted 4 articles today.

Food for thought.

Again, this post was not targeted to anyone specific so if you think I was referring to your blog please talk to someone else about your insecurities :-)

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  1. Brian TeenDomainer | Apr 15, 2009 | Reply

    Blogging is not the most productive part of my day either but when I find something that I think will help others or want to share some advice or past experience I try and share with my readers. If people want to read that is their choice. I am just trying to help and share. Blogging directly is not the best use of time but the connections I have made had benefited me than I could have ever imagined.

    Good post

  2. Elliot Silver | Apr 15, 2009 | Reply

    I blog a lot (I think I do anyway) and I also work a lot on my sites and domain investing. I blog because my close friends don’t really want to hear me talking about my business (I suppose I don’t want to hear about their business either though so it’s all good), and my blog is a good outlet to say what’s on my mind.

    You are right though. Even though my banner ads are much more than $20/month, I would still probably make more at McD or something like that if my blog was my main revenue stream. Fortunately, the domain investing and domain development stuff make up for the blogging shortfall, so blogging is more of a hobby.

  3. Alan | Apr 15, 2009 | Reply

    Elliot,

    “my close friends don’t really want to hear me talking about my business”

    I think every domainer can say that is true LOL

  4. wannadevelop.com | Apr 15, 2009 | Reply

    You know, I intentionally didn’t install my website with wordpress or any other CMS, because if I did I would of been making dozens of little mini posts per day about lots of shit.

    Instead I coded it from scratch and it takes me A WHILE to actually write and then publish something. This is a hardcored way to keep myself in check and to think twice before posting anything :)

    Weird huh? LOL.

  5. BullS-sites | Apr 15, 2009 | Reply

    Don’t be a Post Whore???

    Isn’t everyone on the net an attention whore?

  6. Stephen Douglas | Apr 17, 2009 | Reply

    @Mike, we’re still all waiting for you answer Frager’s post about you yesterday.http://fragerfactor.blogspot.com/2009/04/mike-cohens-got-secret-let-me-take.html

    Elliot writes posts at Elliotsblog.com because his knowledge helps his readers and brings him consulting clients. I do the same, but Elliot is much cuter than I am so he has more readers. I have very few ads on my blog, most are CPA links and they are products I’ve reviewed and tested myself. I would post more often, but I am too busy, and sometimes too vitriolic about my subject matter so I have to take down my “pugna pro justicia” banner and pass up the article just so I don’t step on toes at inopportune times. ahem.

    Andrew Allemann (Dub-A) at domainnamewire.com is probably the most prolific blogger of us all, and I would hardly say he’s “doing nothing” in this industry. To the contrary, his posts are maybe the most read by domainers from noobies to pros, and provide incredible information for the domain industry.

    You mentioned Berkens “TheDomains.com”, and he writes great timely articles when it’s right to do… he’s got his game down.

    I think what really is a test of who has too much time on their hands could be the domainers spending all their time “commenting” on many many blogs, attacking people right and left, along with their ideas, and being a negative flit that really have no clients, and nothing else to do, but hoping for some attention.

    I could be accused of this, except I write fairly long responses to my posts because I’m longwinded, but type over 100 wpm and have a pretty good stream of thought spewing out. Rarely does it take me more than 10 minutes to write a boring response like this one. I’m the same way in my emails. I like people to be clear in what I’m saying, so I detail it out pretty intensely. Ask Eric Rice how he deals with my emails to him that have more than two paragraphs… it’s not pretty. LOL

    Nice article, by the way…

  7. Alan | Apr 17, 2009 | Reply

    Stephen,

    Long winded replies – I could probably also say don’t be a comment whore but that would apply to many more of us lol

    You are right – I was referring to those who just comment more and recycle news day after day … and again, not specific to anyone and certainly not unique just to domain blogs …

    Elliot’s blog to me is a combination of news but also a learning blog for many newbies since he is one of the few who posts about his progress, techniques and more – one of the better blogs around for young and old.

    Andrew Allemann – since we had a little back and forth on the minsites issue – must give the guy credit. His domainnamewire is not a blog IMO – its a news source, much like DNJournal – and he does a great job. In fact, he is one of the handful of worthy news publishers versus bloggers in the industry.

    So, Andrew if you’re listening – we may disagree on a few things but you have a lot of credit in my book :-)

    Again, the post was food for thought for those who spend more time commenting and recycling news than actually creating it.

    Thanks for the post.

  8. Stephen Douglas | Apr 17, 2009 | Reply

    I like new ideas, as long as they’re clearly presented. Some big bloggers post analogies that are so confusing… not me! heh heh

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